Yahoo! Gets Passionate About Ads
The object of online advertising is to engage the consumer and communicate a clear benefit to the audience, Yahoo! CMO Cammie Dunaway said. This builds passion for a product, which in turn creates brand loyalty.
The object of online advertising is to engage the consumer and communicate a clear benefit to the audience, Yahoo! CMO Cammie Dunaway said. This builds passion for a product, which in turn creates brand loyalty.
ADVERTISING EXISTS TO help companies make money. That's it. There are no moral victories in marketing. Chances are you already know this, and you're pretty
Search engines will have to get advertisers to pay for their transition to the mobile phone, because a new study by JupiterResearch finds that few cellular customers are willing to foot the bill.
Marketers may seek outside advice on search engine optimization, but there’s a fair chance those suggestions won’t be implemented without some kicking and screaming. Nearly two-thirds of organizations that outsource their SEO activities don’t implement the recommended changes to their Web sites
After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.
Jeeves the search butler has heard his master's voice, and it said: Hit the bricks. Reports from a Goldman Sachs investor conference in New York Wednesday say the long-time mascot of search engine Ask Jeeves will get his walking papers at some unspecified date.
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Voice over IP technology takes the analog waves of voice sounds, digitizes them into the ones and zeroes needed to transmit on data networks, sends them over the Internet, and then turns them back into sounds. And that
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The Authors Guild and some individual authors filed a class action suit yesterday in federal court in Manhattan against Google, alleging that its Google Library program is a massive copyright infringement at the expense of the rights of individual writers, the group said in a statement.
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