San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year. While the data doesn’t rise to the level of a formal study or index, Engine Ready…
Internet searches for the term "gift cards" more than doubled as online shoppers, faced with the imminence of several December gift-giving holidays, turned to the Internet for one-size-fits-all gifts.
Nikki H.M. Jackson has been appointed search engine optimization manager at Brilliant Blue. Jackson will be responsible developing Internet marketing and SEO strategies for the agency's clients.
(Multichannel Merchant) People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association.
Increasingly marketers have come to view search as more than just a direct marketing vehicle. In 2007, expect this view to continue gaining momentum, bringing with it several changes,
Non-store retailing in the U.K., which includes mail order and Internet sales, rose 2.9% in November, according to the British Office for National Statistics.
Lan Services L.L.C. has acquired www.smarterdeals.com, an online comparison-shopping service in US and Canada.
Shari Fitzpatrick, who founded Sacramento, CA-based cataloger/retailer Shari's Berries in 1989, launched another online store, the Berry Factory.
The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up your ad or the organic link to your page, then chances are strong that they
If you listen to industry observers, vertical search is a tool with a lot of appeal for users, many of whom are reportedly growing weary of getting back 10 pages of results on a single-word query. Of course, it can also be an effective strategy for the engines taking that vertical approach: It means they
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