Selling the Shat Posted on January 1, 2007 by Chief Marketer Staff And now here’s where we make the obligatory joke about selling boldly where no continuity program has sold before
5 Principles Every Modern Marketer Should Prioritize Right Now June 16, 2024 by Bryan Law - CMO Insights
United Soccer League CMO on Building Fandom Through Community-First Storytelling June 9, 2024 by Kaylee Hultgren - Community Building
How Small Businesses Can Spur Growth Through TikTok June 9, 2024 by Logan Welbaum - Small Business Marketing
The Rise of Social Search: Strategies for Increasing Engagement June 2, 2024 by Leslie Licano - social search
OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex June 2, 2024 by Abdul Rastagar - B2B Lead Gen
Universal Analytics Back-up: Transitioning to G4 Data Measurement May 19, 2024 by Kaylee Hultgren - Data Measurement
Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns May 16, 2024 by Adam Rossow - brand lift
Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape May 16, 2024 by Chief Marketer Staff - AI Search
Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub May 12, 2024 by Krishnan Venkata - Big Data
How to Create a Custom GPT for Email, ChatBots and Improved Workflows May 12, 2024 by Scott Bartnick - AI
Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends May 12, 2024 by Kaylee Hultgren - Beauty Marketing
Marketing Agencies, Pricing and AI: Why Something’s Got to Give May 5, 2024 by Tracey Shirtcliff - Agency Pricing
How Etsy Is Upskilling its Workforce With GenAI and Machine Learning April 28, 2024 by Kaylee Hultgren - AI
Three Ways Marketers Can Identify Brand Advocates April 27, 2024 by Chief Marketer Staff - brand advocates
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing April 21, 2024 by Scarlett Shipp - Consumer Data Privacy
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent April 19, 2024 by Kaylee Hultgren - AI
Dove Pledges to Not Use AI in Its Advertising to Avoid Bias April 12, 2024 by Chief Marketer Staff - Advertising Campaign
Marketers on Fire: Alice Milligan, CMO at Morgan Stanley April 12, 2024 by Kaylee Hultgren - Financial Marketing
4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans April 12, 2024 by Danny Tomsett - AI in Marketing
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform April 5, 2024 by Chief Marketer Staff - B2B Marketing
OPINION: 5 Marketing Pain Points Your PR Team Should Solve April 5, 2024 by Dustin Siggins - Communications
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements March 29, 2024 by Chief Marketer Staff - Consumer Data
Creating Unity Between Brands and Agencies Through Feedback loops and Radical Candor by Miles Marmo - agencies
Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns by Adam Rossow - brand lift
Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub by Krishnan Venkata - Big Data
Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape by Chief Marketer Staff - AI Search
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms April 19, 2024 by Kaylee Hultgren - CCO
Marketers on Fire: Alice Milligan, CMO at Morgan Stanley April 12, 2024 by Kaylee Hultgren - Financial Marketing
How to Create a Custom GPT for Email, ChatBots and Improved Workflows May 12, 2024 by Scott Bartnick - AI
January 30, 2024 by Chief Marketer Staff In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.