Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Pain points and potential solutions marketers can implement to improve the customer service experience.
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
How a unified product platform can help streamline and enhance omnichannel growth.
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
How marketers can prepare for future statutes without starting the compliance process from scratch.
How The Times’ data strategy supports a view of the customer journey from end to end.
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