Channel | Agencies

Advice for Creating a Beautiful Agency-Client Relationship

|  by Beth Negus Viveiros and Patricia Odell

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…

agencies

Is Your Agency Headed Downhill?

|  by Patty Odell

Is your agency selling to the wrong clients? Is your talent team not so talented? These may be signs that your agency is starting to falter.

Agency Special Report: The Only Constant is Change

|  by Beth Negus Viveiros and Patricia Odell

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

chief creative officer

12 Top Brand Moments from 2015

|  by Patty Odell

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

Chief Marketer Asks…What Were the Top Trends of 2015?

|  by Beth Negus Viveiros & Patricia Odell

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!