Social
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Social
4 Tools to Remove Fake Followers
Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here’s 4 tools to find and remove fakers.
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Social
The Biggest Misstep Even Dazzling Social Marketers Make
Social marketers can get process, creative, execution plans all tied up in a pretty bow, then forget one thing and it all ends in disaster.
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Data & Analytics
Business Moves at the Speed of Social
Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.
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Social
The C-level Social Media Gap
Not everyone in the c-suite is walking the social media talk and that’s causing a crack in internal employee communications.
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Social
2015 Social Trends to Watch
Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.
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Data & Analytics
Refocusing Social Measurement with Objective-Driven Analytics
We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists
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Social
5 Do’s and Don’ts For Social Media Training
Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media.
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Social
What’s Hot in Social Marketing
Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?
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Social
Black Friday and Social Campaigns
A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.
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Social
Social Media Content Marketing & B2B
Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
