Particularly over the course of the pandemic, when social media became the sole means of marketing communications for many brands, micro-influencers have become an important part of marketing programs that target Gen Z audiences, according to an article in Multichannel Merchant. In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
Migration to Offline
While social media platforms remain optimal channels for micro-influencer marketing, brands will also opt for in-person collaborations, such as in-store engagement and promotion.
Brand Ambassador Programs
Macro- and mega-influencers frequently hold brand ambassador roles. But micro-influencers can also fulfill this role. In fact, for many brands, they are the preferred level of influence due to price, engagement and brand impact.
For more ways in which micro-influencers can be tapped by brands in 2022, read on in Multichannel Merchant.