Social Media & SEO
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Branding/Marketing
PR Roundup: Wicked Overload, News Influencers and a PRSA Honor
This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA.
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Media Relations
Will Bluesky Change PR?
Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to.
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Social Media & SEO
Nine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event
Industry experts assembled at PRNEWS’ inaugural “PR Thought Leadership Strategies on LinkedIn” event Tuesday afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought leader, mastering the platform’s algorithm, media training clients and optimizing newsletter engagement. Following are insights from event.
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Digital & Technology
LinkedIn Newsletters: Best Strategies and Practices to Follow
PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.
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Digital & Technology
PR Roundup: Connectively Done, X Exodus, AI Pros and Cons
This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.
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Digital & Technology
TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.
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Branding/Marketing
Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix
While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.
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Crisis Management
PR Roundup: Jason Kelce’s Public Crisis, X Unblocked and the State of PR Measurement
This week’s PR Roundup features an analysis of Jason Kelce’s crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.
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Digital & Technology
CCOs Reveal Best Practices for AI, Social Media and Other Digital PR
PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.
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Branding/Marketing
PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens
This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.
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