Social Media & SEO Archives

Tinuiti Report: Q2 Ad Spend Uncovers Opportunities for Brands in Digital Marketplaces

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the Q2 of this year.

Digital & Technology

Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away

In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

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Social

System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok.

Branding/Marketing

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up

This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

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Media Relations

Friday Is the New Monday: Just Ask RealSense’s 500 Headlines

Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.

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Digital & Technology

Why LinkedIn Opening the API Is a Game-Changer for Executive Influence

With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.

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Corporate Social Responsibility

PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists

This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.

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Crisis Management

Coldplay Conundrum: Fallout From That Viral Concert Video

You may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.

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Digital & Technology

When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World

Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.

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Social Media & SEO

Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series

Bob’s Discount Furniture’s CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.