Social Media & SEO Archives

PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data

This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.

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Branding/Marketing

A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter

Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail.

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Digital & Technology

One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative

With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.

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Branding/Marketing

PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale

This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?

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Branding/Marketing

Top Tips: Sustainability Communications

In this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values.

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Branding/Marketing

How To Create High-Quality Videos On A Budget (Yes, it is Possible)

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

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Social

Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix.

Conversations

Discover’s SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.

Branding/Marketing

Money Transfer Firm Wise Strives to ‘Calm the Chaos’ in First U.S. B2B Campaign

London-based Wise, which facilitates global money transfers for individuals and businesses alike, targets SMBs in the U.S. with a mural campaign.

Marketers on Fire

Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools

Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.