Social Media & SEO Archives

From Box Scores to Brand Love: How to Turn Sports Data Into Brand Love

On social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.

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Brands on Fire

Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Branding/Marketing

PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs

This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.

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Diversity, Equity & Inclusion

A PR Power Play: Zohran Mamdani’s Mayoral Messaging Masterclass

Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means to connect and win in the digital age. Grounded in multilingual storytelling, community-first outreach, intersectional identity and multichannel presence, his campaign is a communications blueprint, and here’s why: Language & Narrative Clarity Mamdani speaks in the cadence of kitchen-table conversations. Clear, […]

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Crisis Management

Q&A: AI, Disinformation and Brand Perception with Cyabra

Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others.

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Corporate Social Responsibility

PRNEWS Unveils Winners of the 2025 Impact Communications Awards

PRNEWS has unveiled the winners of its 2025 Impact Communications Awards, which honor the most outstanding CSR, ESG & DEI initiatives and communicators driving that impact.

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Digital & Technology

The Superstar Posting Effect: LinkedIn’s Quiet Algorithm Secret

We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”

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Crisis Management

PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan

This week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.

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Digital & Technology

How PR Can Win in AI Search: SEO Strategies for the LLM Era

Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.

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Influencer Marketing

Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.