Social Media & SEO Archives

AI Bots: Identifying and Defending Your Brand

In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.

From

Digital & Technology

Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age

Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

From

Media Relations

PRNEWS Live: How #WearSunscreen Broke Through the Noise

In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.

From

Branding/Marketing

LinkedIn Algorithm Success: What Content Works?

At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on almost a weekly basis. The session, dubbed “Creator-led Content: How Leaders Can Benefit,” was part of the PRNEWS Pro workshop […]

From

Branding/Marketing

PRNEWS Reveals the 2025 Platinum Awards Shortlist

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

From

Branding/Marketing

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]

From

Branding/Marketing

Superman Just Needs a Good Publicist

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

From

Digital & Technology

Podcast Perfection: Top Tips for Great Audio and Video Quality

Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.

From

Branding/Marketing

Thought Leadership on Video: Where Execs Need to Show Up Now

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

From

Digital

Tinuiti Report: Q2 Ad Spend Uncovers Opportunities for Brands in Digital Marketplaces

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the Q2 of this year.