Social Media & SEO Archives

CES 2026

CES 2026: Oura Triples Investment in Target’s Retail Media Network

At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.

Branding/Marketing

CES 2026: How Brands Can Effectively Use Reddit

PRNEWS sat down with Adam Collins, the Chief Communications Officer (CCO) at Reddit, at the 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada. to discuss how brands can effectively utilize the Reddit platform, especially when it comes to AI search and reputation.

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Branding/Marketing

What CES 2026 Revealed About the Future of PR: Community, Creativity and AI Work Together

From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.

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Digital & Technology

AI Search Is Stealing Your Traffic: 10 Fixes Every Brand Needs in 2026

These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.

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Branding/Marketing

CMO Strategy, AI & Brand: Top Stories of 2025

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.

AI

Forrester Report Clarifies Differences in AEO and SEO Practices

Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. In its report “Zero-Click Goes Shopping,” Forrester recommends how businesses should approach some of those key differences regarding bot access and content.

Corporate Social Responsibility

Communicators Share Their 2026 PR Industry Predictions

As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.

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Social Media & SEO

Tree Hut Taps Samples and Pop-Ups to Boost Brand Awareness

Tree Hut’s ice skating holiday pop-up is one of the most buzzed-about events it’s hosted, generating 235,000 social media engagements. Read how pop-ups support the brand’s overall strategy.

Branding/Marketing

The 5 Most-Read PRNEWS Stories of 2025

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2025. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with Substack or LinkedIn.

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Brands on Fire

Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.