Social Media & SEO Archives

Voice, Speed and Trust: The Modern Comms Stack for Brand Growth

Building a modern communications stack doesn’t mean adopting every new tool. But you do need to select the right ones. To do this, brand communicators need to understand three fundamentals: voice, velocity and verification.

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Crisis Management

AI Crisis Immunity: Building Three Layers for Organizations

Build a robust crisis immune system for your organization against AI-generated risks.

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Branding/Marketing

PRNEWS Unveils the Winners of the 2026 Content Marketing Awards

PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.

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Digital & Technology

If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind

Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster insight.

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Brands on Fire

Brands on Fire: L’Oréal’s Chief Creative on Tapping Kevin Durant as CeraVe’s ‘New Face of Legs’

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

Branding/Marketing

PR Roundup: Ring’s Ad Backlash, Palantir Employee Pushback and AI Super Bowl Skepticism

This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.

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Branding/Marketing

How Alix Earle Is Translating Viral Visibility Into a Permanent Brand Legacy

Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.

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