Social Media & SEO Archives

How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption

Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”

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Social Media & SEO

Getting Memorial Day Messaging Right

For those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.

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Branding/Marketing

PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust

This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

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Crisis Management

PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy

This week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.

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Branding/Marketing

PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data

This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.

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Branding/Marketing

A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter

Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail.

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Digital & Technology

One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative

With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.

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Branding/Marketing

PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale

This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?

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Branding/Marketing

Top Tips: Sustainability Communications

In this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values.

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Branding/Marketing

How To Create High-Quality Videos On A Budget (Yes, it is Possible)

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

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