Social Media & SEO Archives

Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours

Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.

Social

Consumers Are Divided Over this Dr Pepper-Inspired Sausage – And that’s the Point

In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. Here’s how they got the soft drink brand on board.

Corporate Social Responsibility

PR Roundup: Burgers Win, Macy’s Clear Warning and Lush Stands Up

From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.

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Shopper/Retail

Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store

Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.

Corporate Social Responsibility

PR Roundup: Claude’s Crash Course, McDonald’s CEO Goes Viral and Why Sustainability Messaging Still Matters

PR Roundup covers Anthropic’s Claude buckling under the weight of its own viral moment, the McDonald’s CEO trying to sell America on a new burger, and a new conscious consumerism report quietly dismantles the narrative that sustainability is dead

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Crisis Management

Inside a TikTok Outage: A Practical Playbook for PR and Social Teams

Do not overreact to a single outage, but do use this moment to pressure‑test your dependence on TikTok as a single point of failure.

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Branding/Marketing

Voice, Speed and Trust: The Modern Comms Stack for Brand Growth

Building a modern communications stack doesn’t mean adopting every new tool. But you do need to select the right ones. To do this, brand communicators need to understand three fundamentals: voice, velocity and verification.

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Crisis Management

AI Crisis Immunity: Building Three Layers for Organizations

Build a robust crisis immune system for your organization against AI-generated risks.

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Branding/Marketing

PRNEWS Unveils the Winners of the 2026 Content Marketing Awards

PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.

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Digital & Technology

If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind

Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster insight.

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