Social Media & SEO Archives

The Superstar Posting Effect: LinkedIn’s Quiet Algorithm Secret

We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”

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Crisis Management

PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan

This week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.

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Digital & Technology

How PR Can Win in AI Search: SEO Strategies for the LLM Era

Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.

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Influencer Marketing

Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.

Influencer Marketing

Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.

Crisis Management

PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts

This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.

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Digital & Technology

How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption

Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”

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Social Media & SEO

Getting Memorial Day Messaging Right

For those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.

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Branding/Marketing

PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust

This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

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Crisis Management

PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy

This week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.

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