Shopper/Retail
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Social
Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk
Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.
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Influencer Marketing
Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up
With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure.
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Shopper/Retail
Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk
Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins.
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Shopper/Retail
‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending
NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the Consumer event.
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Shopper/Retail
Munchkin Markets New Baby Formula To ‘Leakiest’ Customer Acquisition Bucket
Baby products brand Munchkin launches its first-ever baby formula exclusively at Target and its own website. GM Kristin Pagano shares why its target market is a challenge to acquire.
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Shopper/Retail
Nikon’s Experiential Pop-Up at SXSW Targets Experienced Photographers and Creators
Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.
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Shopper/Retail
How Boll & Branch Spotted Scammers Attempting Generative AI Fraud
CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product.
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Shopper/Retail
Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store
Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.
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Shopper/Retail
Thorne Shifts Marketing Message Strategy Away From Product Focus
After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s differentiators rather than product outcomes, Chief Growth Officer Mary Beech shares.
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Top Women Network
The Knot Says ‘I Do’ to ChatGPT Ads Pilot
The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.
