Pop-Ups
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B-to-C Events
‘Quitters Welcome’: NEFT Vodka Flips the Script on Fitness Resolutions with The Gym Pop-up
Dry January isn’t for everyone, and by now, gym attendance is waning. But NEFT Vodka is saying it’s OK if you dropped your New Year’s resolution early.
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B-to-C Events
The Brief: Keg Cities and Social Experiments
This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and beer-themed social experiments.
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B-to-C Events
PNC Leans into the Hockey Flow Trend with a Barbershop Pop-up in Dallas
The NHL season is in full swing, and while HBO Max’s “Heated Rivalry” series (IYKYK) is giving hockey a major pop-culture boost, PNC Bank got ahead of the game by activating its official partnership with the Dallas Stars in an unconventional way, particularly for the brand and the banking industry. Enter: Hockey hair. Hockey hair […]
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B-to-B Events
The Brief: Scent Labs and Hotdog Races
This week’s hot takes on hot topics in experiential marketing cover scent labs, Pinterest Platz and hotdog races.
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B-to-C Events
The Brief: Tarot Readings and Time Banks
This week’s hot takes on hot topics in experiential marketing cover Teyana Taylor tarot card readings, a Spring Rush campus campaign and the 30 Minute Time Bank.
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B-to-C Events
The Brief: Frozen Cities and Sky-High Sports
This week’s hot takes on hot topics in experiential marketing covering frozen cities, nostalgic bike rides and Lacoste’s sky-high padel play.
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B-to-C Events
Sonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week
The who’s who of art and culture convened for a week of exhibitions and events during Miami Art Week 2025, hosted Dec. 1-7, and once again, a horde of brands infiltrated the landscape with the typical invite-only, closed-door experiences that have historically dominated the scene. Even McDonald’s, the unlikeliest of companies to show up, hosted […]
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Sampling
How Hi-Chew Targets Gen Z Shoppers with In-Person Activations to Increase Brand Awareness
Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power.
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B-to-C Events
12 Festive Brand Pop-ups and Activations Spreading Holiday Cheer in 2025
Christmastime is here again, and our calendars, inboxes and social feeds have been overflowing with festive pop-ups, holiday markets, light shows and takeovers that have us feeling that warm, merry spirit. We’d have to travel around the world on Santa’s magic time to hit all of the brand activations taking place this month, so we’re […]
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B-to-C Events
Experiential Marketing Trend of the Week: Iconic Sculptures
To capture the fleeting attention of passersby, you have to go big or go home, and this year, we’ve seen brands popping up towering installations of recognizable icons that have had consumers doing a double take, pulling out their phones to snap photos or even just stopping for a moment to admire the temporary monuments. […]
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