Media Relations

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  Media Relations

  A New Take On Thought Leadership: The Power of Community Engagement

  Here’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.

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  Crisis Management

  Guiding Restaurant Clients Through Today’s External Threats

  PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.

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  Crisis Management

  Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil

  Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.

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  Media Relations

  5 Better Ways to Answer “Anything Else You’d Like to Add?” in Media Interviews

  That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.

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  Media Relations

  Have a Happy National ‘Hug a Newsperson’ Day, But Skip the Hug

  National Hug a Newsperson Day, celebrated every year on Apr. 4, is a cute idea. But let’s be practical—hugging a journalist these days might not go over well. Here are seven better (and more professional) ways to show love to the media.

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  Media Relations

  When Making Your Pitch, Here’s What Journalists Value Most

  There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.

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  Crisis Management

  Navigating Layoff Communication—With or Without a Plan

  Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

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  Branding/Marketing

  PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons

  This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

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  Media Relations

  Your CEO Might Not Be Your Best Spokesperson. Here’s Who Journalists Actually Want to Hear From

  Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else.

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  Branding/Marketing

  SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists

  SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.

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