Media Relations
-
Crisis Management
PR Roundup: The CDC’s Comms Stumble, LinkedIn’s AI Edge and How to Newsjack Spirit Airlines’ Shutdown
From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.
From
-
Branding/Marketing
SHEIN’s Lisa Zlotnick on How ‘Festival House’ Cracked the Gen Z Code
Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.
From
-
Media Relations
Avoid These Three Mistakes When Reaching Out to Journalists
Understanding what journalists don’t want is just as important as understanding what they do want.
From
-
Crisis Management
PRNEWS Announces 2026 Top Women in PR & Communications Honorees
PRNEWS has unveiled the 2026 Top Women in PR & Communications honorees—a group of 120 leaders driving innovation, influence and impact across the communications landscape.
From
-
Crisis Management
The New Crisis Window: Why 48 Hours Is Too Late for AI
A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.
From
-
Corporate Social Responsibility
Amid Crisis, Banana Ball Benefits from Uncharacteristic Serenity
Banana Ball’s handling of one recent story holds just as many lessons about the value of restraint and discipline in communicating through a crisis.
From
-
Digital & Technology
Why X (formerly Twitter) Remains the Ultimate Public Affairs Radar
Social platform X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals. But implementing certain best practices and personalizing use of the site to specific clients and workflows is optimal.
From
-
Branding/Marketing
PR Roundup: A KitKat Heist, United Responds and the Opinions of 900 Journalists
It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.
From
-
Crisis Management
What Wartime Press Attacks Mean for PR Professionals
In periods when political pressure, press attacks and media volatility rise together, communications strategy becomes an exercise in protecting trust.
From
-
Branding/Marketing
Why the Startup Label Is Losing Its Meaning (And What to Say Instead)
Today the startup label appears everywhere: a two-person consultancy calls itself a startup; a local retail brand with an online store adopts the label; a profitable, bootstrapped business with no ambition to scale beyond a niche still uses the term.
From
