Influencer Marketing

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  Influencer Marketing

  E-commerce and PR: A Symbiotic Relationship

  The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

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  Digital & Technology

  In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators

  Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.

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