Influencer Marketing

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  Influencer Marketing

  How John Hancock Uses Video and Influencers to Promote Health And Longevity

  Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer.

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  Influencer Marketing

  Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push

  The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers.

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  Marketers

  How NBCUniversal Is Marketing the 2026 Winter Olympics as a ‘Pop Culture Franchise’

  NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.

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  Social Media & SEO

  Tree Hut Taps Samples and Pop-Ups to Boost Brand Awareness

  Tree Hut’s ice skating holiday pop-up is one of the most buzzed-about events it’s hosted, generating 235,000 social media engagements. Read how pop-ups support the brand’s overall strategy.

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  Campaigns

  White Claw Sells Insulting Merchandise For Holiday Campaign

  Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting friends and hosting merchandise.

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  Brands on Fire

  Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships

  Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.

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  Influencer Marketing

  Influencer Marketing Gets a Makeover with NAD Certification Initiative

  The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]

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  Influencer Marketing

  Nate’s Honey Leans Into Lipton Tea Collab, Targeting Runners and Social Listening

  While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is preventing even more growth, according to Nate’s Honey’s top marketer. So it turned to collabs to get the word out.

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  Campaigns

  Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending

  Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shut off Google search ads.

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  Pop-Ups

  Fordham University Taps Experiential to Cut Through in Higher Ed Marketing

  Fordham University’s Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing.