Influencer Marketing Archives

12 Brand Experiences at the 2025 Miami Grand Prix

A photo gallery roundup of 12 brand experiences at this year’s Miami Grand Prix.

Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.

Marketers on Fire

Marketers on Fire: Visa CMO on Agentic AI, Culture and Commerce

Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand’s vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more.

Cause Marketing

Theraflu Expands ‘Right to Rest & Recover’ Initiative With New Partnerships

Theraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers.

Branding/Marketing

Skincare Experiences: Eight Tactics to Use in Marketing Activations

How skincare brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups.

Marketers on Fire

Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools

Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.

Acquisition

Siggi’s Taps Peloton Instructor Emma Lovewell as Brand Ambassador in Customer Acquisition Push

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.

Social

How Duolingo Used Humor and Internal Collaboration to Join the TikTok Ban Conversation

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

Influencer Marketing

2025 PR Predictions: Media Relations

Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.

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Influencer Marketing

The 2024 Election and the Changing Definition of ‘The Media’

Former President Donald Trump’s decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. It’s proved that “the media” is no longer solely legacy outlets. Social media influencers and podcast hosts are now just as much a part of the media landscape as correspondents, columnists and editors.

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