Influencer Marketing
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Cause Marketing
Theraflu Expands ‘Right to Rest & Recover’ Initiative With New Partnerships
Theraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers.
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Branding/Marketing
Skincare Experiences: Eight Tactics to Use in Marketing Activations
How skincare brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups.
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Marketers on Fire
Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools
Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.
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Acquisition
Siggi’s Taps Peloton Instructor Emma Lovewell as Brand Ambassador in Customer Acquisition Push
Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.
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Social
How Duolingo Used Humor and Internal Collaboration to Join the TikTok Ban Conversation
How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.
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Influencer Marketing
2025 PR Predictions: Media Relations
Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.
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Influencer Marketing
The 2024 Election and the Changing Definition of ‘The Media’
Former President Donald Trump’s decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. It’s proved that “the media” is no longer solely legacy outlets. Social media influencers and podcast hosts are now just as much a part of the media landscape as correspondents, columnists and editors.
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Digital & Technology
Aligning Brands and Creators to Drive Influencer Marketing and Brand Trust
In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.
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Branding/Marketing
PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.
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Corporate Social Responsibility
PRNEWS Announces Winners of 2024 Digital Awards
PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.
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