Influencer Marketing Archives - Page 2 of 7

Clarks Steps Up Influencer Marketing In Affiliate Program Overhaul

Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media.

Profiles & Campaigns

Toyota Aims To Build Brand Affinity and Authenticity With OnX Partnership

Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.

Branding/Marketing

Winners Announced: The 2026 PRNEWS Experiential & Event PR Awards

PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.

From

Shopper/Retail

Naturium CMO Jake Galtere Explains Why Community Is the Skincare Brand’s Superpower

Naturium, the skincare brand owned by E.l.f. Cosmetics, launched a new campaign that features 11 real customers. CMO Jake Galtere shares the details.

Shopper/Retail

Florastor CMO Shares Creator Challenges and An Unexpected Male Customer

Florastor just launched a skin probiotic. CMO Bindu Shah shares why the product is resonating with men, how it keeps tight guardrails on its influencers and how it’s launching a product with Lindsay Hubbard.

Shopper/Retail

Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.

David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.

Shopper/Retail

Liquid Death CEO on Building a Provocative Brand, Small Marketing Budgets and Super Bowl Ads

Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.

Marketers

MLS CMO on Growing U.S. Soccer Fandom Ahead of World Cup

With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league’s culture. The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July […]

Influencer Marketing

Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up

With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure.

Mobile

Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours

Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.