Influencer Marketing
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Brands on Fire
Brands on Fire: L’Oréal’s Chief Creative on Tapping Kevin Durant as CeraVe’s ‘New Face of Legs’
We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.
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Influencer Marketing
Gordon Ramsay Says Yes to I Can’t Believe It’s Not Butter
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product.
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Marketers on Fire
Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership
In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.
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Shopper/Retail
CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing
Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.
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Marketers
Under the Hood of Honda’s Olympics Marketing Strategy
We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.
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Shopper/Retail
Diaper Brand Coterie Uses Stores as a Marketing Channel
Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers.
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Influencer Marketing
How John Hancock Uses Video and Influencers to Promote Health And Longevity
Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer.
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Influencer Marketing
Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push
The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers.
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Marketers
How NBCUniversal Is Marketing the 2026 Winter Olympics as a ‘Pop Culture Franchise’
NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.
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Social Media & SEO
Tree Hut Taps Samples and Pop-Ups to Boost Brand Awareness
Tree Hut’s ice skating holiday pop-up is one of the most buzzed-about events it’s hosted, generating 235,000 social media engagements. Read how pop-ups support the brand’s overall strategy.
