Festivals & Fan Cons Archives

Podcast: EM Editors Take San Diego Comic-Con 2025

San Diego Comic-Con is the epicenter of fandom, annually bringing together thousands of fans at the convention center and across the city at off-site brand activations to celebrate the latest in comics, movies, TV and pop culture. The Event Marketer editors were on the ground to take it all in and bring our firsthand coverage […]

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B-to-C Events

The Brief: Dive-In Theaters and Kidney Passes

This week’s hot takes on hot topics in experiential marketing cover Kidney Passes, Bites for Bytes and an experiential Dive-In Theater.

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B-to-C Events

San Diego Comic-Con 2025: The Big Experiential Recap

For more than 50 years, superfans of comics, movies, gaming and other popular arts have jetted to Comic-Con International for the community, the content, the cosplay—and the experiences. During this year’s event, July 24-27, EM joined the geek squad for a three-day jaunt through San Diego and its Gaslamp District, all in search of the […]

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B-to-C Events

The Brief: Big Balls and Nacho Tours

This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.

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Festivals & Fan Cons

SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner

From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs of fans. And at San Diego Comic-Con, they lined up for hours for a chance to partake in an immersive diner experience that revealed clues about season two, which follows the second book in the series, “The Sea […]

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B-to-C Events

SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park

For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego Comic-Con, July 24-27, it popped up an amusement park on a floating barge on San Diego Bay, and more than 4,000 fans went through the 45-minute immersive adventure that spanned a simulated monorail ride and the carnival game-filled […]

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B-to-C Events

SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More

EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly. […]

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B-to-C Events

Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con

In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in corn fields and activation actors.

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Engagement

Nine Marketing Activations From WNBA All-Star Weekend 2025

The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan fest. Here are nine brands that activated during the event.

B-to-C Events

SDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge

From the fandom to the temps, it’s hot, hot, hot in SoCal this week, where EM has landed for what is arguably the superfan event of the year: San Diego Comic-Con. Among brands leading the experiential way once again is Paramount+ and its touring activation, The Lodge. The footprint is bigger and the IP is […]

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