Festivals & Fan Cons Archives

AMC Networks’ CMO on Marketing ‘The Audacity’ at SXSW

AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks’ CMO Kim Granito about the motivation behind activating there.

B-to-C Events

As the World Cup Nears, MLS’s CMO is Betting on Experiential

How Major League Soccer is embracing fan rituals, brand partnerships and a growing event playbook With a new season underway, a primetime broadcast property to promote and the 2026 FIFA World Cup around the corner, Major League Soccer (MLS) is casting a wide net over the soccer ecosystem this year in an effort to grow […]

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Shopper/Retail

Land O’Lakes CMO Aims to Change Rural America’s Image

Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community.

B-to-C Events

From Jersey Mike’s Shore to Visa Print Shop, Top 12 Activations at Super Bowl LX Experience

Fans descended on San Francisco’s Moscone Center for the Super Bowl Experience, presented by Jersey Mike’s, Feb. 3-7, with exhibit halls packed with opportunities for meet-and-greets with NFL players and legends, football skills engagements, and freebies from brands. The convention center’s multistory setup created quite a spread for the booths, but the vibe still felt […]

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B-to-C Events

The Brief: Spicy Brunches and Home DeCoors

This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.

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B-to-C Events

The Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City

After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will permanently move […]

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B-to-C Events

Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City

Inside Acura’s 16th annual experiential program at the 2026 Sundance Film Festival

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B-to-C Events

The Brief: Frozen Cities and Sky-High Sports

This week’s hot takes on hot topics in experiential marketing covering frozen cities, nostalgic bike rides and Lacoste’s sky-high padel play.

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B-to-C Events

Sonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week

The who’s who of art and culture convened for a week of exhibitions and events during Miami Art Week 2025, hosted Dec. 1-7, and once again, a horde of brands infiltrated the landscape with the typical invite-only, closed-door experiences that have historically dominated the scene. Even McDonald’s, the unlikeliest of companies to show up, hosted […]

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Events

Six CMOs Share Insights on Their Brands’ Experiential Marketing Strategies

Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy with experiential.