Festivals & Fan Cons Archives

Land O’Lakes CMO Aims to Change Rural America’s Image

Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community.

B-to-C Events

From Jersey Mike’s Shore to Visa Print Shop, Top 12 Activations at Super Bowl LX Experience

Fans descended on San Francisco’s Moscone Center for the Super Bowl Experience, presented by Jersey Mike’s, Feb. 3-7, with exhibit halls packed with opportunities for meet-and-greets with NFL players and legends, football skills engagements, and freebies from brands. The convention center’s multistory setup created quite a spread for the booths, but the vibe still felt […]

From

B-to-C Events

The Brief: Spicy Brunches and Home DeCoors

This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.

From

B-to-C Events

The Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City

After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will permanently move […]

From

B-to-C Events

Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City

Inside Acura’s 16th annual experiential program at the 2026 Sundance Film Festival

From

B-to-C Events

The Brief: Frozen Cities and Sky-High Sports

This week’s hot takes on hot topics in experiential marketing covering frozen cities, nostalgic bike rides and Lacoste’s sky-high padel play.

From

B-to-C Events

Sonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week

The who’s who of art and culture convened for a week of exhibitions and events during Miami Art Week 2025, hosted Dec. 1-7, and once again, a horde of brands infiltrated the landscape with the typical invite-only, closed-door experiences that have historically dominated the scene. Even McDonald’s, the unlikeliest of companies to show up, hosted […]

From

Events

Six CMOs Share Insights on Their Brands’ Experiential Marketing Strategies

Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy with experiential.

Branding/Marketing

Xbox Shows Off New Gaming Handheld at First-Ever College Football Sponsorship

To promote its latest piece of hardware, the ROG Xbox Ally handheld device, Xbox is thinking outside the box to get the word out this holiday season. But in this case, the Ally campaign involves uncharted territory for the company: a college football bowl game.

B-to-C Events

Author Q&A: Dissecting Charles Melcher’s ‘The Future of Storytelling’

The explosion of immersive entertainment experiences just might be the hottest industry topic of 2025—look no further than our fall cover story. And in November, right on cue, author and brand marketing veteran Charles Melcher published “The Future of Storytelling: How Immersive Experiences Are Transforming Our World” (Artisan Books). Over the span of 320 pages, […]

From