Events
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Engagement
Behind e.l.f. Cosmetics’ Indy 500 Sponsorship and Purdue University Partnership
While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. Here’s how e.l.f. teamed up with Purdue University on a “Lip Oil Change” activation that coincided with the final leg of Taylor Swift’s U.S. Eras Tour.
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Conversations
Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday
We spoke to Diageo’s Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.
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Events
INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events
The results of Event Marketer’s latest Pulse survey, on AI in events.
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Events
Key Takeaways From the Experiential Marketing Summit From Nestlé USA, Microsoft, Anheuser-Busch
Key takeaways from Event Marketer’s 2022 Experiential Marketing Summit in Las Vegas.
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Events
Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
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Events
Event Marketer Unveils the 2022 B2B Marketing Dream Team
Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.
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Events
Five Tips on Building a More Sustainable Event
How the yearly exhibition for the commercial construction industry, “World of Concrete,” pulled off its most sustainable event yet.
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Events
What Marketers Need to Know About the Wuhan Coronavirus
Insights on Covid-19 for marketers who depend on face-to-face interactions for business.
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Events
SXSW May be Over, but the Takeaways are Still Red Hot
If you didn’t make it to SXSW this year, no need to worry, we have some “Cliff Notes” on what you may have missed.
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Events
Choosing the Right Partner for Brand Events
Maximizing the positive impact of your event starts with hiring and communicating properly with the right partners. What’s your brand trying to achieve?
