Topic
Digital
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Digital
Sanibel Holiday Dipping Toes
Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel
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Digital
TJX To The Maxx
Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.
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Digital
Return on Investment
With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the
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Digital
Integrated Marketing Makes E-Commerce Profitable
E-commerce direct marketers who use multi-channel integrated marketing dramatically increase their chances of generating profits and surviving the growing