TJX To The Maxx

Posted on by Chief Marketer Staff

Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J. Maxx and Marshalls, has been experimenting with paid keyword results through Overture and LookSmart (and soon, Google).

Interestingly, the TJX sites do not engage in e-commerce (other than selling gift certificates). The goal of their search engine marketing is to drive traffic to the Web sites


Related Posts

Chief Marketer Videos

by Patty Odell

Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.


PRO Awards