TJX To The Maxx

Posted on by Chief Marketer Staff

Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J. Maxx and Marshalls, has been experimenting with paid keyword results through Overture and LookSmart (and soon, Google).

Interestingly, the TJX sites do not engage in e-commerce (other than selling gift certificates). The goal of their search engine marketing is to drive traffic to the Web sites

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200