Conversations Archives - Chief Marketer

Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.

Conversations

Rinse CMO Jennifer Betka Dishes on New Brand Campaign, Customer Insights and Plans for Growth

Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. We spoke with her about its new brand positioning, customer insights and challenges.

Sponsorships

CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.

Branding/Marketing

Credit One Bank CMO on Building Brand Awareness With Humor and Education

CMO Michael Coleman discusses why humor can help educate consumers about building good credit.

Brands on Fire

Brands on Fire: Manscaped CMO Shares Strategy Behind ‘Send Face Pics Instead’ Campaign

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content.

Data & Analytics

McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward.

Brands on Fire

Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Conversations

Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy

Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the strategy behind Meta Beach at this year’s Cannes Lions International Festival of Creativity.

Digital

DoorDash CMO Kofi Amoo-Gottfried on the Platform’s New Ad Tools, Value-Driven Campaigns and Humanizing the Brand

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed.

Conversations

Brooks Running CMO on Launching the Brand’s First Lifestyle Shoe Line

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 years later, the brand saw an opportunity to enter the lifestyle space and embark on the next phase of its evolution.