Campaigns Archives - Page 2 of 2

Festival Roundup: Top 20 Brand Activations at SXSW 2025

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20.

Social

Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.

Branding/Marketing

Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch

For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.

Campaigns

Aspercreme CMO on Myth-Busting ‘Act Your Age’ Campaign Targeting Boomers

“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

Branding/Marketing

6 Standout Multi-platform Super Bowl Campaigns

Six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages surrounding the Super Bowl.

Acquisition

Siggi’s Taps Peloton Instructor Emma Lovewell as Brand Ambassador in Customer Acquisition Push

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.

Conversations

Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education

We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.

Agencies

Chief Marketer Announces 2024 Campaigns on the Year Honorees

The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for marketing brilliance.

Brands on Fire

Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation

Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.