Campaigns
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Shopper/Retail
Milani Cosmetics Touts Quality Ingredients in New Campaign
Milani CMO shares insights into the brand’s new campaign ‘What’s Inside Is Everything’ and why it reformulated one of its staple products.
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Influencer Marketing
Gordon Ramsay Says Yes to I Can’t Believe It’s Not Butter
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product.
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Marketers on Fire
Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership
In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.
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Branding/Marketing
Nerds Calls on Andy Cohen to Prep its New Product for the Super Bowl Red Carpet
For its third consecutive Super Bowl ad, Nerds candy is once again pairing a celebrity with a CGI animation of its candy come to life. This time it’s with Bravo’s Andy Cohen.
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Online Advertising
Oikos Opts for Streaming With its Super Bowl LX Ad
For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.
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Marketers
Under the Hood of Honda’s Olympics Marketing Strategy
We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.
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Sponsorships
Bud Light Ad Reunites its Super Bowl Trio to Crown the Keg
From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987. This year, Anheuser-Busch is bringing back some familiar faces to celebrate the real MVP: the keg. Bud Light SVP of Marketing Todd Allen explains.
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Shopper/Retail
Diaper Brand Coterie Uses Stores as a Marketing Channel
Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers.
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Campaigns
Sapphic Dating App HER Prioritizes Community Over Swipes in New Campaign
The new campaign for sapphic dating app HER goes beyond just swiping and emphasizes the importance of community and connection.
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Marketers
How NBCUniversal Is Marketing the 2026 Winter Olympics as a ‘Pop Culture Franchise’
NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.
