Campaigns Archives - Page 2 of 2

Siggi’s Taps Peloton Instructor Emma Lovewell as Brand Ambassador in Customer Acquisition Push

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.

Conversations

Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education

We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.

Agencies

Chief Marketer Announces 2024 Campaigns on the Year Honorees

The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for marketing brilliance.

Brands on Fire

Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation

Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.