Branding/Marketing
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Branding/Marketing
What Gwyneth Paltrow Taught a Room Full of PR Pros
Bjertnæs shared that Paltrow’s key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.
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Mobile
Finch’s First Brand Campaign Celebrates the Weirder Side of Self-Care
On the self-care app Finch, users care for a digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set goals on the app is something more basic: survive the day.
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Branding/Marketing
LinkedIn Data Reveals the 5 Skills Redefining Communications in the AI Age
On LinkedIn, job postings that mention “storyteller” have doubled over the last year.
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Branding/Marketing
How Lonely Planet Turns Creators Into Long-Term Brand Partners
Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand’s newly launched creator program—and the unconventional planning process behind it.
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Branding/Marketing
PR Roundup: Ted Turner’s Lasting Lessons, Gas Prices Surge, and Why LinkedIn Is B2B’s New Stage
This week’s PR Roundup covers what Ted Turner’s legacy still teaches PR pros, how brands should navigate consumer messaging amid skyrocketing gas prices and a notable platform shift as LinkedIn dethrones YouTube as the top B2B video channel.
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Branding/Marketing
SHEIN’s Lisa Zlotnick on How ‘Festival House’ Cracked the Gen Z Code
Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.
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Possible 2026
Backstage With Chief Marketer: Chief Growth and Marketing Officer Esi Eggleston Bracey at POSSIBLE 2026
At the 2026 POSSIBLE conference, Chief Marketer sat down with Chief Marketing and Growth Officer Esi Eggleston Bracey, formerly of Unilever, to discuss her session at the show, her forthcoming Marketer of the Year Award from AMA, her thoughts on marketing leadership and much more.
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Branding/Marketing
PR Roundup: The Devil Wears Prada 2’s Brand Blitz, Meta’s Data Center Transparency Play and a Disinformation Wake-Up Call for Communicators
From The Devil Wears Prada 2’s curated brand blitz to Meta’s attempt at community goodwill, and a new national study from IPR shows Americans want PR pros to step up on disinformation, and most don’t think they are.
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Shopper/Retail
Liquid Death CEO on Building a Provocative Brand, Small Marketing Budgets and Super Bowl Ads
Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.
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Possible 2026
POSSIBLE 2026: From AI Theory to Application: How Some of the Biggest Brands Are Integrating AI Into Marketing
How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.
