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Real Threats to Publisher Pageviews—and How to Combat Them
Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.
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CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding
On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.
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How to Optimize Early-Stage LLM Search for B2B SEO
As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results.
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From Teacher to CMO, Stephani Estes Is the Head of the Class
This year, we at AdMonsters are honored to announce Stephani Estes as a Keynote Speaker for the Sell Side Summit, held in Fort Lauderdale, Florida, March 9-11, 2025. We caught up with Estes to talk about her career journey and what keeps her invested and motivated to succeed.
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Inuvo’s New Audience Model Generator Claims To Target People Without Being “Creepy”
On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads.
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From SEO to GEO: How AI Search is Reshaping Digital Visibility
AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible.
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Adapt or Fade: 7 Key Takeaways from IAB ALM 2025
Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in storytelling, or Ron Howard waxing poetic about AI’s creative potential—there was a consistent message…evolve or risk irrelevance.
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For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory
What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.
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Grammy Gold: What the 2025 Awards Tell Us About the Future of TV Advertising
As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens.
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A Framework for Publishers to Safeguard Content and IP in 2025
Content theft is rising, and publishers must proactively protect their intellectual property. Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategies—legal, technical, revenue, and industry collaboration—to safeguard digital content in 2025 while maintaining accessibility and monetization.
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