AI
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AI
MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers
MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.
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AI
What Google’s AI Mode Means for Search Traffic and Brands
Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences.
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ROI | Metrics
Gartner: 39% of CMOs Plan to Reduce Labor Costs and Cut Agency Allocations
According to Gartner’s 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to reduce labor costs and cut agency allocations.
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AI
Prog IO: After Years of Learning, Microsoft’s AI Assistant Is Ready For The Copilot Chair
Microsoft will be the first to tell you that successfully implementing new technology means learning from your mistakes. That’s what Microsoft spent the last several years doing since the launch of Bing Chat, their first AI assistant in 2023. Their most recent iteration of Copilot, described as an “AI companion,” is a far cry from […]
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AI
Creativity Isn’t Dead—It’s the Cheat Code
At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.
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AI
30 Years In, Yahoo’s Still Got a Signal—and a Strategy
At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn’t mean we should mistake staying power for standing still. At POSSIBLE 2025, AdMonsters sat down with […]
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AI
The Law Of Diminishing Returns In AI: When More Data Signals Don’t Mean Better Campaigns
Here’s the truth about data: while certain signals like weather patterns or real-time engagement metrics can significantly impact campaign performance, others merely add noise.
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AI
Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?
Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
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AI
Amazon Is Bringing Contextual, AI-Generated Pause Ads To Prime Video
Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts presentation on Monday.
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Marketers on Fire
Marketers on Fire: Visa CMO on Agentic AI, Culture and Commerce
Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand’s vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more.
