AI
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AI
Forrester Report Clarifies Differences in AEO and SEO Practices
Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. In its report “Zero-Click Goes Shopping,” Forrester recommends how businesses should approach some of those key differences regarding bot access and content.
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AI
AdMonsters AI Roundup 2025: The New Publisher Reality
In 2025, artificial intelligence went from something publishers talked about in abstract terms to have a direct impact on the numbers that matter most: traffic and revenue.
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AI
6 (More) AI Startups Worth Watching
The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.
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AI
The NYT Boasts Promising Results After One Year Testing Its BrandMatch AI Product
The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.
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Research
Survey: B2B Tech Firms Race to Keep Up with AEO, More-Agile Competitors
When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K.
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AI
Reworking the Publisher Stack: The Top Publisher Stories That Shaped 2025
2025 forced publishers and ad ops teams out of passivity and into strategic survival mode. Our eight most popular articles of 2025 reflect how publishers navigated each challenge and where the industry might go next.
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AI
Retail Media In 2026: Why This Is The Year The Channel Finally Grows Up
Retail media is no longer experimental. It has stepped into its role as one of the most important and fastest-growing channels in digital advertising. The transformation from concept to enterprise is now undeniable.
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AI
The Best Of This Year’s Sell Side Summits: Three Takeaways Publishers Need To Know
In 2025, AdMonsters transformed our Publisher Forum into the Sell Side Summit. But we still covered the highs and lows of the digital publishing business. Here’s a recap of the lessons we learned.
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AI
Why Agentic AI Is Causing Customers to Expect More and Tolerate Less
As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board.
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Social Media & SEO
TikTok and AI Engagement Lift the Fastest Growing Brands in 2025
Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries. The findings point to major shifts in how consumers discover, trust and engage with brands.
