AI
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AI
How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions
Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.
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AI
What Hilton Gets About Storytelling That Most Brands (and Publishers) Miss
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.
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AI
Nexstar Media Is All In On Agentic AI, But Human Ad Sellers Shouldn’t Worry (Yet)
Nexstar Media is the latest addition to a growing list of companies adopting agentic AI for their marketing services. On Thursday, Nexstar announced that its digital strategy will now use Agentforce for Media, Salesforce’s agentic AI offering for media and entertainment companies.
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Acquisition
AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel
Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.
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AI
Twilio Survey: Consumers Want AI to Deliver Service with a Human Touch
More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.
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AI
Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans
On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital.
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AI
WPP Media’s New AI-Driven Tool Aims to Change The Way Marketers Use Data
If there’s one thing the ad tech industry didn’t need, it was another three-letter acronym. But here we are. HWA. Last week, WPP Media launched Open Intelligence, touting it as the ad industry’s first LMM. LMMs, or Large Marketing Models, aren’t to be confused with LLMs, or Large Language Models. LLMs generate content, while LMMs […]
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AI
Salesforce’s New Marketing Platform Tests The Limits Of Agentic AI
It’s the end of email marketing as we know it. Okay, that might be a bit dramatic. But there’s no arguing that agentic AI isn’t just changing the way marketers design and sell products; it’s also raising customer expectations. Marketing Cloud Next, a new marketing platform launched by Salesforce on Wednesday, is fully agentic, from […]
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AI
Amazon Ads Launches New AI-Powered Video Generation Tool
Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023. The video generator, which is now free to use […]
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AI
Why Zach Rosen Created Supernova PRIDE to Reframe the Conversation at Cannes
Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.
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