AI
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AI
AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch
The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI marketing platform Optimizely announced the launch of Virtual Teammates, which are exactly what they sound like: AI personas, each with […]
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AI
Micro1 Wants Human Domain Experts To Profit From AI And LLMs
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors. The company began in 2022 by offering an enterprise SaaS product: an AI agent […]
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Research
New IAB Framework Aims to Standardize Measurement of AI-Powered Visibility
Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria and standards relevant to measuring GEO, AIO and other aspects of non-paid AI-powered discoverability. CM looks at why now and what the group is prioritizing.
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Marketers on Fire
Marketers on Fire: Andy Lopez Elevated to Behr Paint CMO to Speed Digital Transformation
Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.
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AI
A New Bill Targets ‘Bad Bots’ That Scrape Websites Without Permission
Some political issues don’t become mainstream talking points, but that doesn’t make them any less urgent. They’re more like “hygiene [and] vegetables,” quipped Danielle Coffey, president and CEO of the News/Media Alliance, as in, a little unglamorous, but crucial for a healthy body. Or, in this case, a healthy content marketplace. In late July, three […]
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AI
Newton Research’s New Agentic Layer Can (Kinda) Predict The Future
Think of causal modeling like scientifically-backed fortune telling. It looks at whatever data is available and uses that to predict what’s going to happen next. It’s casual modeling that’s at the core of AI ad analytics platform Newton Research’s new agentic layer, called Unlimited Analytics. Launched on Tuesday, Unlimited Analytics contains a host of agents […]
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AI
IAB’s New Advice On How To Measure AI Search Visibility
Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search […]
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AI
AI Agents Are Giving Publishers A New Way To Monetize Their Data
End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automated and bespoke approach to deal curation that wasn’t possible before. PubMatic and Optable are both productizing this shift with agentic tech and collaborating on a new end-to-end workflow […]
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AI
How NetApp’s CMO Turned One AI-Generated Ad into a Rethink of Marketing
When NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, it looked like a clear victory. Then it stalled.
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AI
How HelloFresh Brought AI Creative To Times Square
Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its […]
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