Agencies
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Acquisition
Poland Spring Taps Instagram Love to Encourage Recycling
Less than 30 percent of plastic bottles get recycled in the U.S.
Poland Spring is trying to help with a new social campaign. -
Mobile
Mobile CX: How Burger King, Chipotle & More Are Getting It Right
A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences
to make up for one bad one. Here’s four brands getting it right. -
Demand Gen
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
Here are three practical tips for how B2B marketers can drive
leads, conversion rates, and bottom-line growth. -
Acquisition
How to Translate Your Brand’s Visual Identity From Digital to Real Life
Take these three steps when bringing your brand into the physical realm, and you’ll
have a better shot at capturing and holding your audience’s attention. -
Acquisition
Codes on Cans Drive Pringles New Esports Deal
In support of a new esports sponsorship deal, Pringles has released 115
million cans across Europe with codes to win an exclusive Legacy skin. -
Profiles & Campaigns
AI Helps KPMG Realign Digital Marketing Focus
A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy. -
Profiles & Campaigns
CMO Q&A: Promethean CMO Cheryl Miller on the Education Market
Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to
get her take on the challenges of marketing to the K-12 education sector. -
Social
B2G: Why Marketers Shouldn’t Forget About Government Workers
Who are government workers, what topics engage their interest in social media
platforms like LinkedIn and how can B2G marketers zero in on them? -
Video Marketing
5 Ideas for Innovative B2B Video Marketing
Video can help B2B brands stand out in social media and improve ABM effectiveness. Here’s five ways to improve your video engagement.
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Engage & Convert
Dissatisfaction Top Reason CMOs Move On
To better understand why the CMO lifespan is so short compared to others in
the c-suite, Engage Talent conducted research that may provide some clues.
