Agencies
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Social
PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.
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Mobile
Marketing-Friendly Features From Apple That Boost Engagement
Features from Apple that can actually boost brand engagement rather than hinder it.
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Engagement
IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event
IBM’s flagship conference has new formats, immersive activations and concise content.
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Engagement
Key Insights From the 2023 Experiential Marketing Summit
A recap of this year’s Experiential Marketing Summit.
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Engagement
Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
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Digital
How Car Sharing Company Turo Uses Personalization Tools for its App Experience
What the company has learned about consumer behavior on digital platforms.
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Data & Analytics
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
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Events
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.
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Mobile
Three Ways to Drive More ROI From Your Mobile Experience
Key steps to improve mobile product discovery along the customer journey.
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Data Driven ROI
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
