Agencies
-
Demand Gen
Sports Sponsorship: Four Tips for Engaging Pickleball Crowds
How to engage fans of the nation’s fastest-growing sport.
-
Digital
The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks
A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.
-
Profiles & Campaigns
Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent
We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.
-
Events
Why adidas Chose to Highlight Female Athletes During the FIFA Men’s World Cup
adidas opted to highlight female athletes during the FIFA Men’s World Cup with a trio of 121-foot by 95-foot murals carved in sand.
-
Technology
Weighing AI’s Risks With Its Benefits to the Marketing Industry
While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.
-
Demand Gen
Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
-
Engagement
SXSW 2023 Photo Gallery: 18 Brand Experiences
Explore 18 brand activations that were on the ground at SXSW 2023.
-
Facts & Figures
INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs
Our infographic featuring the results of the latest CM Pulse survey on staffing.
-
Agencies
LG’s March Madness ‘Game 4 Good’ Series Elevates Athletes’ Conversations on Mental Health
Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.
-
Profiles & Campaigns
How Aflac’s March Madness Campaign Leveraged In-House Creative and Channel Diversification
The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.
