Agencies
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Acquisition
Ad Companies for Cannabis Sprout Up
Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.
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Acquisition
Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.
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Agencies
Make Your B2B Brand a Priority
The importance of having a strong brand and positioning it properly was a key topic at the first B2B Marketer Awards & Conference,
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Agencies
8 Lessons from Brands that Failed at Content Marketing
If we can learn from other’s content marketing mistakes, the idea is to avoid making those same mistakes ourselves. Here’s 8 lessons.
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Agencies
17 Threats to the Agency Model
The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.
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Agencies
Ad Agencies Post-it-Note War
Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.
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Acquisition
Stoli’s SVP Marketing Mike Oringer on Juggling Partners
Stoli’s Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.
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Agencies
Don’t Mistake the Algorithm for the Person
Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.
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Agencies
P&G Plans More “Agency-Related” Cuts
P&G plans to reduce agency-related costs as the behemoth in marketing spend also plans to increase spending on advertising and marketing.
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Agencies
Ad Agencies Makeover Offices to Attract Young Professionals
Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.