Agencies

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  Acquisition

  Lean Cuisine’s Double-Digit Digital Turnaround

  Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.

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  Agencies

  A 3 Step Brand Architecture Checkup

  Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.

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  Agencies

  Nissan’s New CMO Calls AOR’s Work Sh _ _!

  Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table.

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  Agencies

  Quick-turn Content Labs on the Rise

  Agencies are adding space for content marketing labs to produce video and photo shoots and other digital content. Here’s what you need to know.

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  Agencies

  How a Brand Can Recover From Inauthenticity

  Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?

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  Agencies

  Brand Naming: How Not to Name a Brand

  While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

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  Agencies

  9 Rules to Differentiate Your Agency or Brand

  Every agency and brand knows it needs to differentiate itself from the competition, to stand out and show off its unique characteristics to attract and retain customers.

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  Acquisition

  Can a Digital Marketing Agency Make a Difference for Your Brand?

  This article, from the Chicago Tribune, points out five things you should expect from a digital marketing agency.

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  Agencies

  4 Data Points for an Agency New Business Plan

  This Hubspot blog extracts four of the most interesting points from the RSW/US Outlook report to consider when drafting a new agency business plan..

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  Agencies

  3 New Job Titles for the 2016 Digital Marketing Team

  As social media and technologies change at breakneck speed so too do the talent needs of the digital marketing department. Here are 3 new roles to consider.