Acquisition
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Acquisition
Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market
Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace.
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Acquisition
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
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Acquisition
The Retail Marketing Partnership: How Brands and Retailers Can Work Together
Tips for brands on how to stand out amongst competitors amid a retail marketing partnership.
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Social
One Period Care Brand’s Marketing Journey from DTC to Retail
The story of August’s marketing journey, from DTC to in-store retail and beyond.
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Email
How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth
How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.
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Social
How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
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Acquisition
Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
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Acquisition
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
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Demand Gen
Travel Marketing Roundup: United Airlines, Switzerland Tourism, Orbitz
As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.
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Acquisition
Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers
Three approaches for producing winning holiday campaigns in this new normal.
