It’s short and sweet but it gets the job done. The pediatric e-zine sent out by Dr. William Sears reaches roughly 20,000 subscribers without the bells and whistles used by many e-mail newsletters.
“We’re kind of small time here,” says Rachelle Duvall, Web master and manger of the monthly letter that was started in 2002.
Written for parents of newborns through pre-teens, the newsletter contains blurbs from news sources and pediatric organizations, and links readers to the Web site (www.AskDrSears.com). Occasionally, the e-zine highlights a link to an advertiser or to Dr. Sears
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