PR/Comms
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Corporate Social Responsibility
How Companies Can Engage Authentically with Pride Month
June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.
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Corporate Social Responsibility
PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move
This week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.
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Social Media & SEO
Developing an SEO Strategy to Mitigate Reputational Harm
Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.
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Crisis Management
Reputation Repair: The Potential and Limits of Boeing’s Next CEO
Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.
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Crisis Management
PRNEWS Announces 2024 Top Women in PR
Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.
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Diversity, Equity & Inclusion
[VIDEO] PRNEWS Live Discusses Creating Impactful AAPI Campaigns With NAPAWF
NAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.
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Media Relations
Media Relations 101: Talking to Journalists at Events
One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.
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Digital & Technology
Social Search: How Users are Turning to Social Media for Information and Discovery
If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?
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Branding/Marketing
Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney
Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.
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Crisis Management
PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers
This week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.
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