PR/Comms

• 

  PRNEWS Impact Communications Awards

  PRNEWS’ Impact Communications Awards honor the companies who better their communities with internal and external Corporate CSR Programs, Community Partnerships, ESG Reports, Activism Initiatives and Public Health Campaigns. And the PR and communications teams behind the programs. Enter today—get recognized among the year’s best purpose campaigns and most impactful purpose-driven people.

  From

• 

  Digital & Technology

  Why Media Literacy is Key in the Age of Deepfakes

  To combat deepfakes and misinformation, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.

  From

• 

  Influencer Marketing for PR Online Training Workshop

  Block your calendar and get your entire team to join you online for the PRNEWS Influencer Marketing for PR digital workshop, 12-4 PM (ET) on October 16. Learn how to elevate how you tap into influencers to drive PR success—from establishing effective partnerships to managing crises and leveraging advocacy for brand amplification. By staying on […]

  From

• 

  Branding/Marketing

  PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn’s B2B Messaging Findings

  This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn. 

  From

• 

  Media Relations

  Reimagining Newsjacking for a New Era of Journalism and Media Relations

  In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.

  From

• 

  Winners

  PR Platinum Award Finalists Named

  The world’s largest recognition program for PR has named names—the best campaigns of the year and people of the year will be announced live Oct. 8 in NYC.

  From

• 

  Digital & Technology

  Aligning Brands and Creators to Drive Influencer Marketing and Brand Trust

  In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.

  From

• 

  Crisis Management

  6 Ways to Manage the ‘One Article Crisis’ and its Aftermath

  For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face is the prospect of a one-off negative article. Here are six recommended actions for PR pros in this situation.

  From

• 

  Branding/Marketing

  Samsung Electronics’ Head of Corporate Comms on Best Practices in Brand Reputation Management

  At the 2024 Meltwater Summit in New York City earlier this summer, Katie Stratakis, Head of Corporate Communications at Samsung Electronics America, shared the company’s approach to proactive brand storytelling and best practices for brand reputation management during crises.

  From

• 

  Branding/Marketing

  Thought Leadership Strategies for B2B Businesses

  In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.

  From