Topic

Experiential

  • B-to-B Events

    Introducing the 2026 Experiential Marketing Summit Advisory Board

    To ensure that the Experiential Marketing Summit is evolving to meet the needs of modern event marketers, we’ve selected a new class of leading brand marketers to serve as Experiential Marketing Summit Advisory Board members for the next two years. We are proud to include this esteemed group in our EMS “Brain Trust” and can’t […]

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  • B-to-B Events

    Three Production Design Ideas from a Live Podcast Show

    With the rise of high-impact general sessions, like keynotes at Sphere that offer sleek but immersive presentations powered by LEDs, event marketers are raising the bar on how to produce engaging main stage experiences. One medium we’ve been combing for best practices? Live podcast productions, where in-depth and in-person conversations are “must-see” by nature. The […]

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  • B-to-C Events

    The Brief: Big Balls and Nacho Tours

    This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.

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  • B-to-B Events

    Experiential Marketing Trend of the Week: Themed Learning

    Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action.   Cinema Morgan Stanley at Work caught our attention with an […]

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  • Trendwatch Dallas 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

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  • Trendwatch New York 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

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  • Trendwatch Chicago 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

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  • Trendwatch Los Angeles 2025

    Experiential Marketing Month is coming with full-day, in-person Trendwatch seminars that will cover trends, advice, metrics, tech stacks, planning and more. You’ll also have the opportunity to connect and network with event professionals from your region.

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  • Festivals & Fan Cons

    SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner

    From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs of fans. And at San Diego Comic-Con, they lined up for hours for a chance to partake in an immersive diner experience that revealed clues about season two, which follows the second book in the series, “The Sea […]

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  • B-to-C Events

    SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park

    For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego Comic-Con, July 24-27, it popped up an amusement park on a floating barge on San Diego Bay, and more than 4,000 fans went through the 45-minute immersive adventure that spanned a simulated monorail ride and the carnival game-filled […]

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