Experiential
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B-to-B Events
Winners Unveiled: The 2026 Ex Awards
The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program drew more than 1,000 entries from around the world across 30 categories, with brands including Disney, Samsung, IBM, FX, Liquid I.V., Waymo, DoorDash, and others claiming the coveted trophy. But […]
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Trade Shows
Event Marketer and The Exhibitor Advocate Announce Strategic Alliance
Exclusive content, research and event experiences will help elevate the trade show exhibitor community Event Marketer, the world’s most trusted and widely read media brand covering experiential and event marketing, today announced a landmark strategic alliance with The Exhibitor Advocate, the only nonprofit organization exclusively dedicated to championing the interests and success of the […]
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B-to-C Events
For the Fans: McDonald’s ‘KPop Demon Hunters’ Meal Rivalry Comes to Life at an L.A. Event
No one knew the fandom around “KPop Demon Hunters” was going to explode, but the love for the most-streamed movie of 2025 just continues to go up, up, up. And McDonald’s joined the conversation with its latest meal collab, designed as a “Battle for the Fans.” At the end of March, McDonald’s teamed up with […]
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B-to-B Events
Tariffs Update: Event Execs Talk Roadblocks, Best Practices and Business Impact
When sweeping U.S. tariffs took hold in the spring of 2025, the event industry grappled with the uncertainty of how long they would last, which materials and services would be impacted most, and who would ultimately foot the bill.
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B-to-C Events
2026 F1 Miami Grand Prix: Full-Throttle Experiences from TikTok, Diageo, Mobil and More
Now in its fifth year, the Formula 1 Miami Grand Prix continues to draw race fans from around the world, with attendance figures estimated at 275,000, and it’s a major activation moment for brands, as the first U.S. race of the season. Every year, we’ve seen more and more brands take advantage of the exploding […]
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B-to-B Events
Eight Strategies for Reducing Food Waste in Trade Shows and Events
Some 2,600 unserved meals were donated by the Washington Hilton after the White House Correspondents’ Association (WHCA) dinner was cut short on April 25 by a gunman. During a rare and dramatic event, the staff were able to follow the established food-saving protocols and didn’t let the meals go to waste. The Washington Hilton is […]
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B-to-B Events
Skeletons and Tattoos: How Torq Brings World Building to Trade Shows
If you’re not putting on a show, you’re just paying for a spot on carpet, says Don Jeter, cmo of Torq. At RSAC 2026, the enterprise security company went all in with a 20-foot inflatable skeleton and a fully operational tattoo bus. Insight was sizzling at the Cyber Wok lunch and CISO Karaoke, meetings were […]
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