Experiential
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Pop-Ups
The Brief: Food Vaults and Sleep Exchanges
This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.
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Trade Shows
Exhibit Design: 6 Experiential Ideas from Groceryshop 2026
Groceryshop 2026, the leading event for the everyday retail ecosystem, brought together more than 4,000 retail leaders at Mandalay Bay Convention Center in Las Vegas, Sept. 22-24. The expanding “Meetup” program featured more than 30,000 co-matched business meetings. Three themes dominated the event: AI becoming the consumer’s first stop in their shopping journey; value being […]
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Festivals & Fan Cons
4 Experiential Trends Spotted at the 10th Annual ComplexCon
The first-ever Los Angeles edition of ComplexCon helped ring in the fan con’s 10-year anniversary in one of the streetwear capitals of the world. And from Oct. 3-4, consumers, pop-culture icons and 300-plus brands celebrated the milestone across the L.A. Convention Center and Crypto.com Arena. Once again, tens of thousands of fans attended the festival […]
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Cause Marketing
How Charlotte’s Web Turned a Regulatory Roadblock into an Advocacy-Led Mobile Tour
In July, California enacted bills that eliminated access to full spectrum hemp products, so Charlotte’s Web jumped into action to get its consumers the non-intoxicating therapeutic hemp products they’ve come to rely on. “We thought to ourselves, ‘Well, if we can’t sell it online or in retail, we’ll sell it across the border,’” says Mindy […]
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Festivals & Fan Cons
The Brief: Crypto Lakes and Coffee Revolutions
This week’s hot takes on hot topics in experiential marketing cover crypto lakes, tech-inspired beauty launches and the Boston Coffee Party.
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Pop-Ups
Experiential Marketing Trend of the Week: Brand Gazettes
The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]
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Sponsorships
4 Best Practices for Defining Influencer Etiquette at Sporting Events
The sports creator economy is booming. A June 2026 survey commissioned by IBM, and conducted by Morning Consult, found that sports creators are a core part of how younger fans experience sports.
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Festivals & Fan Cons
How PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026
After years of sharing exhibit space in the Indie Arena Booth at Gamescom, PM Studios leveled up its presence at the world’s largest IRL gaming event this year with a booth of its own.
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B-to-B Events
Rewriting the Trade Show Playbook, with Robyn Davis, Author of ‘Exhibit Smarter’
When Robyn Davis “fell into” events, she started taking note of what worked and what didn’t in trade show environments and booth interactions. Her aerospace engineering background and problem-solving mindset helped her develop frameworks for exhibitor success, ultimately leading Davis to become a trade show trainer, consultant and speaker through her company, Exhibitors WINH. Now, […]
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Cause Marketing
The Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.
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