Event Marketer Archives - Page 5 of 51

Agency HR Update: Creative Hires and the Fully Remote Model

For the team at agency Grow, managing talent within the experiential marketing landscape today is about finding people who are “exceptionally versatile.” In fact, it’s a guiding principle of the team’s hiring strategy. By leaning into creative roles and creative problem-solving skill sets, Anna Hogan, vp-accounts and strategy at Grow, says new hires are better […]

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B-to-C Events

Experiential Trend of the Week: Experiential Pit Stops

Summer means road trips are taking place all around the country, and usually, vacationers are more excited about the destination than the journey. (We’d certainly fall into that camp.) And yet brands are making a case for the rest stop as a destination of its own, transforming the highway staple into a full-blown experience. Take […]

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Agency Life

Anniversary Stories: LP Steele of POPLIFE Looks Back, and into the Future

Not every agency can say it grew out of a party, but that’s exactly where POPLIFE planted its roots 25 years ago when founder Aramis Lorie created a platform in Miami for emerging artists to perform. The platform took shape into nightlife venues bringing on Jake Jefferson, and soon the team evolved the mission into […]

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B-to-B Events

Watch: The Brief, Live! June 2025 News and Trends Commentary

Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly. Subscribe to The […]

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B-to-C Events

The Brief: Furby Clubs and Drip Lounges

This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up.

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B-to-B Events

Event Tattoos

You love your favorite brand, but do you love your favorite brand enough to tattoo it on your body… forever? For some event attendees, the answer is a “heck yes!” as they belly up to the tattoo chair and get some fresh ink representing their favorite brands and experiences. According to Trendhunter, hotel-friendly tattoo pop-ups, […]

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B-to-C Events

FIFA Club World Cup 2025: Fans Kick it at Michelob Ultra’s Soccer Activation and Beer Garden

As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is hitting matches around the country throughout the tournament’s run, June 14 to July 13, to bring soccer fans in-stadium and on-premise activations, including beer gardens popping up at the 12 host stadiums. We had the opportunity to explore the Michelob […]

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B-to-B Events

The 2025 Fab 50: Recognizing the Event Industry’s Top Builders

Whenever a market force swings in, trade show and event builders are often the first to feel it.

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B-to-B Events

Get Ready! October is Experiential Marketing Month

31 days of live and digital experiences designed to help optimize your events There’s never been a better time to be a part of an industry that brings people together and creates live experiences. Which is why Event Marketer is partnering with some of the world’s most iconic experiential brands to declare this October as […]

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B-to-C Events

At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience

“Hot bread, hotter guys?” Sign us up. HBO Max brought to life the cheeky Hot Fellas Bakery from “And Just Like That…” with an activation in New York City’s East Village from June 14-15. In the “Sex and the City” sequel series, character Anthony Marentino launches Hot Fellas as a bread delivery service staffed by […]

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