Event Marketer Archives - Page 2 of 57

CI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum

Fans of video game Lords of the Fallen are hard core, and CI Games knows its audience. So for the sequel reveal at Gamescom 2025, held Aug. 20-24 in Cologne, Germany, the independent video game developer and publisher brought the game’s dark fantasy world to life on the show floor with a themed activation called […]

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B-to-B Events

Duocon 2025: Duolingo Shares Six Insights on Hosting a Modern Virtual Event

Duolingo has produced its digital Duocon forum since 2019, but virtual events have seen a major overhaul since pre-pandemic times. These days, presentations are shorter, avenues for audience interaction are robust, and content is visually striking. So on Sept. 16, we tuned in to Duocon 2025 to find out how the brand (and pop culture […]

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B-to-B Events

Research: 11 Datapoints on the State of Global Business Travel

Even amid today’s economic uncertainty and geopolitical tensions, corporate travel continues to be viewed as an essential business tactic. In fact, the Global Business Travel Association’s (GBTA) 2025 Business Travel Index Outlook revealed that 86 percent of professionals consider their trips worthwhile, and 80 percent say they’re traveling for work as much or more than […]

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B-to-C Events

A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign

In the age of influence, it pays to partner with a global icon. And that’s exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. The brand dug into its deep roots in the nightlife scene to […]

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B-to-B Events

B-to-B Dream Team 2025: Meet Joost Bijsterveld

Delivering compelling, high-touch experiences within the highly regulated health care industry is a tall order, but Joost Bijsterveld has been rising to the occasion for the last 25 years.

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B-to-C Events

The Brief: Rowboat Rides and Golden Strolls

This week’s hot takes on hot topics in experiential marketing cover romantic rowboat rides, college glow-up campaigns and “Golden Bachelor” walking tours.

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Trade Shows

Meet ABBigail: How an AI Metahuman Helped Drive Storytelling in an Exhibit

How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? At Automatica 2025, ABB and experiential marketing agency 2Heads answered that question with ABBigail, an AI-powered metahuman who served as the company’s technical expert, digital host and brand storyteller. ABB, a global leader in robotics […]

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B-to-C Events

Experiential Trend of the Week: On Newsstands

“Extra! Extra! Read all about it!” hasn’t been shouted by street vendors in decades, but the nostalgia associated with classic newsstands continues to live on. Brands are incorporating newstalgic outdoor stalls into modern pop-ups with fresh, colorful takes that evoke a sense of time and place, and that replicate the material buzz of a headline-making […]

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Trade Shows

Five Eye-Catching Booth Product Displays from Vision Expo West

Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas, Sept. 17-19, for the final time before Vision Expo becomes one annual event starting in Orlando, Florida, in 2026. Organized by the Vision Council and RX, this show always shines with style and bold design choices, along with advances in lens […]

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B-to-B Events

How Mars Veterinary Health is Making Green Sponsorship at VMX Grow

At the North American Veterinary Community’s VMX: Veterinary Meeting & Expo, the world’s largest veterinary conference and trade show, sustainability took center stage with Mars Veterinary Health’s sponsorship of the show’s Sustainability Hub and waste-sorting activations at the Orange County Convention Center. What started with a few recycling bins in 2022 has grown into a […]

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