The editors of Event Marketer have unveiled the winners of the 2025 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

Winners

Best Build

Best 3D Event Object

Gold

Disney Mickey on the Martinez: Cannes Lions 2025 2Heads

Silver

The Pokémon Company Pokémon Stellar Maze Pinnacle

JD Sports JD Sports Flagship Grand Opening ASTOUND Group

Best Demo Zone

Gold

Google Cloud The Showcase @ Google Cloud Next '25 George P. Johnson

Silver

Snap Snap Spectacles at AWE MAS

Canon Canada Canon at FanExpo Canada Kubik

Best Event Installation

Gold

Kinetic Face Puy du Fou Theme Park Leva

Silver

Disney Branded Television Phineas and Ferb Vans Warped Tour Mirrored Media

Disney Branded Television Zombies 4: Dawn of the Vampires Premiere Mirrored Media

Best In-Retail Experience

Gold

PUMA Las Vegas Flagship 48 Club Activation EWI Worldwide

Silver

T-Mobile The Garage NRG Marketing

L.L.Bean L.L.Bean Japan Edition Collection Pop Up Factory360

Best Mobile Marketing Vehicle (18 Wheels)

Gold

Caterpillar Inc. Caterpillar Centennial World Tour MC²

Silver

Warner Music Group Oasis Live '25 Mobile Experience Hamilton

Prime Video Prime Video Express DesignScene

Best Mobile Marketing Vehicle (Exterior)

Gold

Blue Diamond Almonds Bring Your Flavor Tour Inspira

Silver

Uber, Uber Eats The One Arcade by Uber One CNC Agency

LG Electronics USA LG Transparent Conversations In-house

Best Mobile Marketing Vehicle (Interior)

Gold

Prime Video Prime Video Express DesignScene

Silver

Walmart Walmart Delivers Giant Spoon

Workday Workday Illuminate Tour 2025 MAKR

Honorable Mentions

Caterpillar Inc. Caterpillar Centennial World Tour MC²

Urban Decay Breaking Nudes Mobile Tour The Experiential Group

America250PA Countdown to 250 Tour Aardvark Studios

Best Pop-up Experience

Gold

R. Torre & Co. Torani Flavor Together Deeplocal

Silver

McCain Frydays Cafe Salt XC, Astound

Instax Capture the Joy FUJIFILM North America Corporation Factory360

Honorable Mentions

Diageo Baileys Oat Street Cafe Brand New: A Collective, Travel Agency

Dr.Jart+ Dr.Jart+ Skin Mart Pop-Up Gladiator Productions

Ed Sheeran Old Phone Pink Sparrow

Best Trade Show Exhibit (Over 50' x 50')

Gold

AstraZeneca ASCO 2025 Emota

Silver

Boehringer Ingelheim Bridging the Gap Access TCA

Siemens Siemens CES Sparks

Honorable Mentions

Waymo Waymo CES 2025: The Future is Now NVE Experience Agency

Coca-Cola Coca-Cola Neighborhood @ NACS 2024 Czarnowski Collective

Dell Technologies Dell AI Factory Pinnacle Solutions, Link to VR

Best Trade Show Exhibit (Under 50′ x 50′)

Gold

Abbott CES 2025 Factory360

Silver

CrowdStrike CrowdStrike Tradeshow Booth VDA

Elanco Animal Health Elanco Zen Garden at VMX Hamilton

Honorable Mentions

UKG UKG at HIMSS Kubik

PayPal PayPal NRF Sparks

Delta Cargo Air Cargo Europe Spiro

Best Use of Signage or Décor

Gold

Netflix Netflix Summer Break 2025 Gold Sky Productions

Silver

Café Bustelo Bodega de Café Bustelo Inspira

Mattel UNO Social Club Las Vegas Mirrored Media

Honorable Mentions

HP HP at NRF 2025 Kubik

Pandora Pandora Charm House Mirrored Media

Boston Scientific Peripheral Interventions National Selling Summit 2024 PineRock

Overall Experience Design

Best B-to-B Environment

Gold

Canva Canva Create Czarnowski Collective

Silver

Shopify Shopify Summit 2025 Salt XC, The Mint Agency

Starbucks Coffee Company Starbucks Leadership Experience 2025 Touch Worldwide

Honorable Mentions

DP World DP World at World Economic Forum 2025 George P. Johnson

Amazon MGM Studios Prime Experience 2025 Cartwheel & Co. Marketing

Workhuman Workhuman Live 2025 Sparks, Media Loft, Gramercy Tech, Freeman, The Wednesday Group

Best Consumer Environment

Gold

FX Alien: Earth The Wreckage at SDCC 2025 Creative Riff

Silver

Paramount+ Paramount+’s The Lodge 2025 15|40 Productions

CI Games Lords of the Fall II: Tattoo Sanctum Jack Morton Worldwide

Honorable Mentions

Dell Technologies The Dell Experience at SXSW 2025 Lacy Maxwell Experiential

NBC Live from New York: The SNL50 Experience NVE Experience Agency

ARTIC OCVIBE: Countdown to a New Downtown FGPG

Best Design on a Budget ($250,000 or less)

Gold

Yahoo Inc. CES 2025 In-house

Silver

Hellmann's Mayonaise Hellmann's Art of the Mayoment IRL Productions, Edelman

Altasciences SOT 2025 Exponents

Honorable Mentions

Levi Strauss & Co Levi's at the State Fair of Texas Moment

Cotiviti A Night at the Palm Royale Wings Unlimited

Suite Studios NAB 2025 Altitude Exhibits

Best Fan Con or Fan Fest Activation

Gold

Supercell Brawl Stars Starr Park at SDCC 2025 GDX Studios

Silver

Disney+ The Percy Jackson Experience at SDCC 2025 15|40 Productions

Netflix The Netflix FunHouse at Anime Expo 2025 2Heads

Honorable Mentions

Disney Abbott Elementary at SDCC 2025 Creative Riff

Qiddiya Qiddiya UBAR at Toyko Game Show MAS

Paramount+ Mountain Crane Challenge @ SDCC The MRKT Co.

Best Festival Activation

Gold

Sol de Janeiro Casa Cheirosa at Coachella MKG

Silver

Pinterest Remix Yourself NVE Experience Agency

Danone International Delight Flavor Studio Inspira, Next/Now, Linqia, Hunter PR

Honorable Mentions

J.P. Morgan Chase Sapphire Reserve VIP Lounge at SCOPE Art Week Bombshell Productions, Creative Artist Agency, GENERAL IDEA.

Honda Motor UK Honda Dream Scenes Jack Morton Worldwide

Lululemon BottleRock Roller Rink salt, Pinch Creative

Best General Session Stage

Gold

Hello Sunshine Hello Sunshine Shine Away 2024 Mirrored Media

Silver

Google Cloud Google Cloud Next 2025 Jack Morton Worldwide

Caixa Geral de Depósitos CAIXA VIVA IX Encontro da Caixa Fora da Caixa GR8 Events

Honorable Mentions

Pure Storage Pure//Accelerate 2025 Stagevision

Lowe’s Lowe’s Store Managers Meeting XD Agency

Osaic ConnecTed 2024 ShowTec

Best Outdoor Environment

Gold

Stellantis/Jeep Brand Jeep Cherokee City Camp Launch George P. Johnson

Silver

Canva Canva Creative Cabana Public School, Creative Studio

Scout Motors Scout Motors Vehicle Reveal New Moon

Honorable Mentions

Ryder Cup Live at Rockefeller Center GDX Studios

IBM AI Sports Club: 2025 US Open George P. Johnson

HBO Max IT: Welcome to Derry Unboxed

Most Shareable Event Interactive/Backdrop

Gold

U.S. Department of State USA Pavilion, Expo 2025 Osaka BRC Imagination Arts

Silver

SAP SAP Sapphire & ASUG Annual Conference Sparks, Freeman, Alford Media, Kommune_Noslate

Warner Bros. Pictures Weapons Creepiest Red Carpet Ever Little Cinema

Honorable Mentions

Clay Clay SCULPT Trademark Events

HBO Max The White Lotus Experience MKG

Bacardi USA GREY GOOSE Altius A.I.R. Chateau x Art Week Amplified Marketing, Grey Goose, MSCHF, Cashmere, Touchstorm, NIKE, Razor Fish

Creative Use of Technology

Best Combination of Event Technologies

Gold

U.S. Department of State USA Pavilion, Expo 2025 Osaka BRC Imagination Arts

Silver

Gartner Maverick Spaceliner Activation Invision

Prime Video Prime Video Express DesignScene

Honorable Mentions

LinkedIn Place to B2B The Bait Shoppe

Honda Motor UK Honda Dream Scenes Jack Morton Worldwide

Boehringer Ingelheim Demonstrating Data via Rube Goldberg Acccess TCA

Best High-Tech Audience Interaction

Gold

Coinbase Coinbase Arena at NBA All-Star Weekend 2025 Hovercraft

Silver

Acxiom Acxiom Archetypes In-house

göt2b göt2b: Frizz Emergency Box The Experiential Group

Best Use of A/V

Gold

AICEP Portugal Pavilion, Expo 2025 Osaka ON

Silver

Osaic ConnecTed 2024 ShowTec

Mary Kay Mary Kay Seminar 2025 Multi Image Group

Best Use of AI

Gold

Amazon Web Services The Fragrance Lab Wildlife

Silver

Salesforce Meant to Be Agentforce Activation Opus Agency, 2DM, Slalom, Treacle

Dell Technologies Playmaker AI Coach at Dell Technologies World 2025 Pinnacle Solutions, Link to VR

Honorable Mentions

Pinterest Pinterest Manifestival—Visual Search Activation Deeplocal, Adobe Firefly

ABB ABBigail at Automatica 2025 2Heads

Snowflake Snowflake Summit 2025 Falling Snow Experience Invision

Best Use of Touch or Gesture Technology

Gold

Lexus Lexus Ambiance @ NYC x Design Czarnowski Collective

Silver

Cyberhaven Cyberhaven at RSA Pinnacle

SPARK Visit Lauderdale’s Break Free Factory360

Special Design

Best Event Branding

Gold

Quest Software NXT 2025 edgefactory

Silver

Yahoo Motel Yahoo: Cannes Lions 2025 Amplify

T-Mobile 2025 T-Mobile Winners Circle Proscenium

Honorable Mentions

Salesforce Dreamforce 2024 George P. Johnson

Roku UpFront: Dinner in Roku City Todo Productions

Diageo Crown Royal Pancake Palace Brand New: A Collective, Travel Agency

Most Innovative Experience Design

Gold

FX Alien: Earth The Wreckage: Code Red at SDCC 2025 Creative Riff

Silver

Stellantis/Jeep Brand Jeep Cherokee City Camp Launch George P. Johnson

Warner Bros. Pictures Weapons Creepiest Red Carpet Ever Little Cinema

Honorable Mentions

Danone North America So Delicious Dairy Free’s The Pint of No Return Inspira

BOSE Corporation BOSE Immersive Brand Experience CES Mirrored Media

Paramount+ with SHOWTIME School Spirits Season 2 Influencer Event Mad Props Los Angeles, Wild Lighting and A/V, Asher Entertainment