Ad Tech
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CTV Roundup
What’s Next For JWP Connatix: SSAI, Contextual Advertising And A New Name
Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.
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The Big Story
The Trade Desk Miss That Shook Ad Tech
When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment.
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Data-Driven Thinking
AI In Q4: What Worked, What Didn’t And What’s Next
AI-driven content and personalization are no longer just an advantage; they’re a necessity. According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AI’s rate of progress, particularly among industry giants like Google and Amazon, […]
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Online Advertising
LinkedIn Launches Its Own Conversion API
To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.
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Data-Driven Thinking
From Theory To Practice: How Organizations Can Embrace Experimentation In Marketing Measurement
With thanks to Bill Grosso, CEO, Game Data Pros Experimentation has been proven to offer unrivaled insights into marketing effectiveness, but it remains underused. More on that here. But what can organizations do to successfully integrate experimentation into their measurement frameworks? Build the right team and secure executive buy-in The foundation of successful experimentation begins […]
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The Big Story
The Worst Place To Show An Ad
When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ads showing up next to the worst kind of criminal content — and the simple and complex solutions to this problem.
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Data-Driven Thinking
The Uncomfortable Truth About Advertising Effectiveness: Why Marketers Avoid True Experimentation
With thanks to Igor Skokan, Global Marketing Science Director, Meta Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind that reveals hard truths about what works and what doesn’t – is uncomfortable. It challenges assumptions, […]
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Marketers
The Trade Desk Promises Big Changes After Missing Its Q4 Guidance
Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk CFO Laura Schenkein told investors during the company’s Q4 and full-year 2024 earnings reports on Wednesday. “It was on us,” she said. When the company sets revenue guidance, as opposed to […]
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Marketers
IPG Was Down In Q4, Plans To Restructure Before The Omnicom Merger
Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime.
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Marketers
Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier
These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […]
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