Ad Tech
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Data-Driven Thinking
Avoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order
We all know it is difficult for participants in digital advertising to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse, especially after the California Privacy Protection Agency’s recent enforcement action against American Honda Motor Co. That case highlights a critical compliance reminder for […]
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Data-Driven Thinking
Google’s Fingerprinting Update Might Trigger The Next Battle For Digital Privacy
In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows. With the ad policy update, which came into force in February, Google has adopted a more lenient approach to how advertisers, vendors and […]
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The Big Story
M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath
Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.
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Data-Driven Thinking
Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round
When Women’s History Month rolls around each March, awareness is raised to recognize women’s contributions and advocacy for gender equality. In case you missed it on your calendar, International Women’s Day was March 8, and this year’s theme was “Accelerate Action.” Considering the threat to women’s rights in the United States, the time to take […]
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Data-Driven Thinking
Principal Media Has Potential, But Only With Strong Quality Controls
Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in advance, in bulk, and then resell it to their clients, often at a price that is higher than they paid but lower than what […]
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CTV Roundup
The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency
As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year – and he has a little request for anyone buying CTV.
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The Big Story
Tariff Chaos And Yet More Ad Tech M&A
Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisition of Lotame.
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Data-Driven Thinking
To Compete With Walled Gardens, The Open Web Needs More Collaboration
It’s obvious that publishers and advertisers have a lot to offer each other. And yet, based on the way advertisers have dealt with publishers over the years, you’d think they were sworn enemies. This is far from how things play out with major walled gardens like Meta and Google. There, ingenuity and openness prevail. The […]
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Marketers
Meet The Free Gaming Platform – Founded By An Ad Tech Vet – That’s Putting CTV Ads In Video Games
It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came last month when André Swanston, co-founder and former CEO of Tru Optik – which sold to TransUnion in 2020 – raised […]
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The Big Story
Programmatic’s Pursuit of “Premium”
Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.
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