Ad Tech

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  The Big Story

  When Generative AI Makes The Ad

  Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.

  From

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  CTV Roundup

  Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth

  Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on top.

  From