Ad Tech
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Data-Driven Thinking
AdCP And The Math Of Agentic AI: Building For Today’s Economics, Not Tomorrow’s Dreams
While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for everything – yet. Let’s look beyond the generalized AI hype to a more actionable and immediate trend: using Model Context Protocol (MCP) and its advertising-focused cousin, Ad […]
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CTV Roundup
High School Football Can Have Streaming Ads, Too, Thanks To Platforms Like Hudl
High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as well as the ads that often follow.
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The Big Story
Rest In Privacy, Sandbox
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s time for a memorial service.
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Marketers
Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach
A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.
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AdExchanger Talks
Why CFOs Overlook Marketing’s True Impact
Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.
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Data-Driven Thinking
Personalization Isn’t Everything: The Case For Marketing That Brings People Together
Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, right time, right channel). But as the pendulum swings hard toward 1:1 personalization, a critical question emerges: Just because we can personalize every interaction, does […]
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Marketers
MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right
Deli meat company Land O’Frost has been leaning into a new MMM approach to figure out which opportunities it’s been overlooking – or even inhibiting.
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The Big Story
Prebid, Meet OpenAds
Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.
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CTV Roundup
Everything You Want to Know About Being (And Working With) Media Buyers At Cynopsis Screenshift
What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday.
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AI
7 Ad Tech Veterans Who Have Founded Their Own AI Startups
As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.
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