Ad Tech
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CES 2025
The Verge Says Pubs Need To Get Real About Google’s Search Changes
Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google Search. And she shares how The Verge is trying to maximize the value of its new subscription tier by selling logged-in audiences directly through Vox Media’s Concert marketplace.
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CES 2025
Bringing Tech Hype ‘Back To Earth,’ With Digitas Innovation Lead Morgan Pomish
The phrase “just because we can doesn’t mean we should” applies at the Consumer Electronics Show (CES) in Las Vegas, where it’s easy to get overwhelmed by the potential of so many new products and gadgets (not to mention all the flashing slot machines). But for Morgan Pomish, head of innovation solutions at Publicis-owned digital […]
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Data-Driven Thinking
What A Second Trump Presidency Means For Media And Advertiser Investment
Advertisers’ primary goals are increasing sales, whether directly through performance-focused marketing or indirectly via brand-focused marketing. Whatever individual occupies the White House won’t change those goals to any meaningful degree. But that’s not to say advertisers’ investments won’t change depending on the direction of federal policy. There are key variables that affect growth in advertising […]
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CES 2025
Disney Scores With Sports; Video Currencies Compete For Market Share At CES
Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.
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CES 2025
Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads
AdGood, a nonprofit with a streaming ad platform and a mission to help other nonprofits access streaming media, officially launched during CES in Las Vegas this week.
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CES 2025
Experian Launches Its First-Ever Third-Party Data Marketplace
The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at the Consumer Electronics Show in Las Vegas. But the idea first began to germinate last June with the release of Experian Third-Party Onboarding, a data […]
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CES 2025
Meta’s Shady Characters; Apple’s Shady Recordings
Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.
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CES 2025
For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’
The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year.
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CTV Roundup
Higher, Further, FAST-er: CTV Will Keep On Growing In 2025
As the new year begins, expect CTV growth to continue blasting along with a vengeance. Experts are “bullish” on the channel and believe that many of 2024’s biggest CTV trends will continue well into 2025.
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Marketers
The Ad Measurement Trends That Reshaped Online Advertising This Year
2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution have lost their edge entirely. In their place, data-driven advertisers have reverted to familiar stalwarts […]
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