Online retailer Bluefly Inc. has selected New York’s McCaffery Ratner Gottlieb & Lane as its advertising agency-of-record for a multi-media campaign scheduled to break in the fourth quarter.
MRGL has billings over $100 million. The agency services 31 brands from 16 clients including General Cigar, GE Appliances, Kobayashi Healthcare, PPL, Olympus and Nature’s Best.
For the month of June, New York-based Bluefly’s sales increased by approximately 10% to approximately $3.3 million from approximately $3.0 million in June 2004.
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