In the Eye of the Beholder?
Those who truly understand direct marketing know that sometimes beautiful isn't best. It doesn't matter how aesthetically pleasing a campaign is
Big Fat Marketing Blog
Things Get Worse at DHL
There
WWF Expands Holiday Catalog
For those of you who like to give during the holiday season, and are stewards of the environment, the World Wildlife Fund (WWF) has expanded its catalog to provide shoppers an easy way to warm hearts and protect species and their habitats around the ...
USPS Does the Ol’ Bait and Switch
After waxing eloquent on the glorious virtues of automation and how its going to save companies tons of money in mailing and shipping costs, the USPS did the ol
A Flashing Esquire?
Have you seen the latest Esquire magazine cover with a flashing component called E Ink? It kinda reminds me of Times Square at the newsstand. Imagine a rack full of these covers, all with different messages being tested to see what message sells the most ...
Why You Should Welcome the Androids
In case you
Kodak Wants to Bring Out Your Inner Hero
Everybody has the occasional day when you feel powerless and incapable: When the printer jams, when your hard drive crashes, when you lose your cell phone on the bus and leave the oranges for your kid
Surprise! People who Read Blogs also Read Blog Ads
When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study from Jupiter Research and social media analysis company ...
Who Did We Miss?
You may have noticed the current "Daily Special" poll on Chief Marketer's home page, where we ask readers to pick the best of three TV ad men: Don Draper of "Mad Men," Michael Steadman of "Thirtysomething" or Darrin Stevens of "Bewitched." So, who'd I ...
Scenes From a Mailbox
Nobody likes to be sick, but a sick day does enable you to catch up on sleep, trash TV, and catalogs. I finally got a chance to peruse the pile of catalogs mounting on the dining room table. Here
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