Big Fat Marketing Blog

Wayne Huizenga, The World’s Smallest Violin Plays For You

|  by Tim Parry

Here we go - sports marketing and politics are intertwined again. Miami Dolphins owner H. Wayne Huizenga says he has to sell his remaining 45% of the team before Democratic candidate Barack Obama becomes president, or, as he told the Sun-Sentinal, or ...

$150,000 Can Buy A Lot Of Clothes

|  by Tim Parry

Have you ever tried to buy $150,000 worth of clothing? I mean, that's about how much it costs to outfit the entire New York Giants organization... or a vice presidential candidate. How the Republican National Committee was able to run up that kind of ...

Knee-Jerk Reaction

|  by Larry Riggs

By Larry Riggs First it was thinking of giving private couriers access to mailboxes. Now we hear the U.S. Postal Service might want to privatize some bulk mail centers it

Write a Book? Why Bother?

|  by Tim Parry

Okay, maybe that headline is misleading. But in the past two weeks my desk has been flooded with advance copies of books soon to be released by marketing gurus. And you know what? I could care less about books! I don't have time to read them, I don't ...

Hooray For Sub-$2 Gas? Maybe Not…

|  by Tim Parry

I had to laugh at a status update I saw on Facebook a few weeks back: "Who cares about the economy, gas is under $3 a gallon!" Right? I mean that's great if you're a commuter like me, but if I didn't have a job, I wouldn't be driving, so the price at the ...

‘Tis the Season for “Goosebumps”

|  by Beth Negus Viveiros

Around my house, the appearance of "Goosebumps" on Cartoon Network leads to a three-year-old and a five-year-old child screaming "Mom! Change the channel! I don't wanna watch this!" But for older kids, I suspect the scary stories generate more screams ...

Willy Wonka Tees it Up

Remember the glorious tension as Charlie Bucket tentatively opened his chocolate bar, searching for one of the Golden Tickets in "Willy Wonka & the Chocolate Factory?" Last summer Nike used the same tactic to sell golf balls, placing 2,000 platinum ...