Best Practices

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.

Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.

Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape. Read the takeaways from LeadsCon Connect.

Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.

As consolidation reduces the number of PR agency partners and rising costs make retainers tougher to swallow, in-house teams are evolving.

PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of “Reading Rainbow” was chosen via social media.

Dorianne Ciccarelli, the VP of Digital at MikeWorldWide, shares best practices for launching a LinkedIn newsletter that grows your audience.

Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here are five ways to gain traction.

In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.

Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’