Best Practices
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Crisis Management
PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools
PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.
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Branding/Marketing
Explainer: What is an Annual Report?
Today we review the components of an annual report and where it belongs in a communications strategy.
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Digital & Technology
How PR and Media Relations Have Changed in the Past Decade
While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.
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Media Relations
Retaining Long-Term Clients: Challenges and Strategies for Small PR Agencies
In this landscape, shifting from short-term gains to long-term strategies is crucial in demonstrating the value of small PR agencies and fostering ongoing partnerships. Here’s how to make that shift effectively.
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Branding/Marketing
Book PR Embraces Digital Media
Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.
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Crisis Management
PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic
This week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.
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Media Relations
Should a Brand Enter a High-Traffic News Cycle?
During high-traffic news cycles—including social and political global events—many brands may feel obligated to join the thread and contribute to the trending story, feeling mounting pressure for their corporate teams to comment on headlining news.
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Crisis Management
Crisis of Communication: The Secret Service’s Leadership Failure
Kimberly Cheatle’s, now-former director of the Secret Service, swift downfall highlights the critical communication skills leaders must master during crises.
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Branding/Marketing
Top Tips: PR Advice for Overnight Sensations
For this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.
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Crisis Management
[VIDEO] PRNEWS Live Discusses How to Combat Narrative Attacks Created by Disinformation
This chat with Blackbird.AI aims to equip businesses with the tools and strategies needed to protect their brand from the harmful effects of narrative attacks.