B2BWorks, an online business-to-business services provider, has added permission-based e-mail list management to its roster of services.
B2Bworks will start out managing about 12 e-mail lists from Fortune 1000 companies in industries ranging from financial services to manufacturing, said spokeswoman Stacey Reineking. She projected “exponential” growth in list management this year.
The new service, CRMWorks, will is expected to help B-to-B marketers and publishers develop e-mail strategies, create and build e-mail customer and prospect lists and execute e-mail marketing programs.
Chicago-based CRMWorks also provides collection, cleaning, and segmentation services as well as the distribution of the e-mail messages.
