Data & Analytics
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Digital
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
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Data & Analytics
INFOGRAPHIC: Industry Pulse Survey on Privacy and Data
Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.
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Data & Analytics
Key Considerations For Data Privacy Compliance Amid New U.S. Laws
Marketers should be mindful of a few key requirements relating to collecting and processing customer data.
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Technology
Webinar: How Successful Brands Deliver Personalized Experiences
In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.
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MarTech
INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
The results of Chief Marketer’s latest Pulse Survey.
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Data & Analytics
Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership
We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.
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Digital
How Car Sharing Company Turo Uses Personalization Tools for its App Experience
What the company has learned about consumer behavior on digital platforms.
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Data & Analytics
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
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Data & Analytics
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
The results of our AI in Marketing Pulse Survey are in.
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Data & Analytics
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you’re new to data clean rooms, here are some insights to consider before getting started.